Schwarzkopf Live XXL R43 Red Passion Hair Colour

Product Information

Prolong your first post-dye wash for as long as possible and minimise your hair washing long-term. Yep, Manic Panic advises its customers to use dry shampoo as much as possible to avoid washing colour from the hair's cuticle. So that's how I protect my actual natural hair, and actually, underneath, my hair has grown so much from having these bonds, which is amazing. Sometimes people don't even notice now when I have them in and when I don't, so that's definitely a good thing." Conduct an allergy alert test 48 hours before each time you colour (see enclosed leaflet), even if you have already used colouring products before. So remember to buy the product 48 hours in advance. In case of any reaction or when in doubt consult a doctor before using any hair colour product.

When it comes to using a red dye, if you're a natural platinum blonde, you probably won't need to lighten your hair before you start. So, in this instance, it's likely that the darker red dye won't significantly harm your hair. The campaign was devised by creative agency Wunderman Thompson, with the digital creative strategy led by We Are Social and all films produced by Movie Magic.Annoyingly, the answer to this question is...it depends. Essentially, the thing about dying hair that can be damaging is using peroxide to strip away your natural colour. She finishes off her colouring routine with this: "Then on the ends of my hair, I never actually put colour, I just put this conditioner that has a red tinge to it."

Use skin barrier cream around your hairline and ears to ensure your hair is the only thing being covered!Apply to dry, unwashed hair. To help remove any residue from hair gently brush before starting the application.